Travel Agent Resource Center
Europe Has Stories. We Help You Sell Them!
Europe Bound Journeys helps travel professionals go beyond just knowing where to send their clients. We help them understand the destination, uncover the stories behind it, and turn that knowledge into better conversations, better itineraries and increased sales!
DESTINATION EDUCATION
Sell Europe With More Confidence!
The Big Idea....
Europe Bound Journeys uses Narrative Consulting to train agents how to connect a traveler’s emotions, and generate an emotional connection that transforms travel from a commodity into a meaningful experience.
So, What Really Is Narrative Consulting?
It’s simple, Narrative Consulting is the practice of using storytelling and emotional connection to shape how a person experiences, understands, and responds to a destination or experience. Let's face it, without the stories behind it, Versailles is just 2300 rooms filled with gold leaf and pictures of people in fancy clothes!
Can telling a good story really make people want to travel? Scotland would like to have a word!
In 1995, Braveheart helped generate an estimated £15 million in additional tourism revenue for Scotland. Why? Because they told the world a fanciful version of history and they made the world care. Thirty years later, the film is still cited by visitors as an inspiration for traveling to Scotland.
Then came Outlander.
The series turned Scotland's castles, landscapes and history into places fans wanted to experience for themselves. In 2023 alone, screen tourism generated £161.4 million in visitor expenditure in Scotland, with Outlander among the productions continuing to drive that interest.
That's the financial power of a story.
The castles were already there.
The landscapes were already there.
The history was already there.
Hollywood simply gave people a reason to care about them.
That's what Narrative Consulting does.
At Europe Bound Journeys, we can help you tell the stories that can sometimes make the difference between “I'd like to see that” and “I have to go there!"
Frequently Asked Questions
Q. Are the courses the same dry history we learned in high school?
A. Absolutely not! The stories are told with humor so you'll want to remember them!
Q. Do we have to memorize everything?
A. Again, absolutely not! In addition to a 90 minute course, agents are also given printable handouts to keep on file or to give to their clients!
Q. Isn't Narrative Consulting the same as destination training?
A. Not quite. Destination training teaches you what you need to know about a place. Narrative Consulting focuses on how to tell its story in a way that connects with your client.
Q. Do I need to be a history expert?
A. Absolutely not. That's what we're here for. EBJ can help you find the fascinating stories without requiring you to spend hours buried in historical texts. Plus we are here to back you up if you have questions!
Q. Can EBJ create narratives for specific destinations?
A. Absolutely! Whatever you've got, we can tell you the stories behind it!
Q. Can Narrative Consulting help me differentiate my business?
A. Yes! Narrative Consulting makes you AI proof! It gives you another way to present a destination that is beyond the standard descriptions clients can find online. Instead of simply selling a place, you can help your client understand why that place is worth experiencing.
After taking a Europe Bound Journeys Narrative Consulting course, a travel professional can expect to be able to:
•Identify the most compelling stories within a destination.
•Connect history and culture to the traveler's experience.
•Impress their friends at garden parties!
•Develop memorable ways to present destinations.
•Turn information into emotional connection.
•Tell stories that inspire travelers to say, “I want to experience that!”
